Target Funnel

OVium designs a funnel to promote the final consumption of a product through various transactional mechanisms such as straight sale, contests or auctions. The funnel could be a bricks and mortar store, an electronic shopping cart at a web site or a combination of both. Certainly the funnel may be coupled with an OVium global supply chain to maintain product velocities.

Campaign Target

Each OVium campaign serves a target brand and revenue stream based on products to sell to customers via various transactional mechanisms, such as straight sale, contests or auctions. Essentially the goal of each campaign is to promote a product to customers. Potential OVium measures for branding and revenue targets are as follows:

Departure From Tradition

OVium social media marketing "SMM" processes deviate from traditional integrated marketing efforts as well as other SMM implementations due to an emphasis on search engine strategies and shaping of target and promotional media to advance directly into market areas of greatest strength. The OVium intent is to direct highly successful campaigns that fully engage the state of the art in search technology, social media and human marketing expertise.


Developing promotional brands, products and personalities to meet and shape customer desires is widely practiced by marketing professionals. The moniker of "social media marketing" with the afferent acronym "SMM" is an accepted activity to improve the visibility of brands relative to personalities and products for the most appropriate customers on the internet.

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