Technology Strategy

OVium employs content, tools and advanced algorithms to achieve social media marketing goals. Basic SEO and content development on blogs, tweets, tag lists and semantic clouds provides a base effort to achieve SMM goals.

To develop effective content for SMM goals OVium employs search crawlers and integration of content from FaceBook and Twitter API's to aggregate content. Aggregated content is cleaned and indexed with search analysis tools such as Lucene to shape a database for analysis. OVium uses Cube databases and Hadoop clusters to analyze and develop content to initiate and improve SMM campaigns.